Katoomba Brewing Co.

TASKS: Branding, packaging design, responsive web design, mock-up finished artist THE BRIEF After decades spent guzzling bland industrial mega-brews, beer drinkers have made the same evolutionary leap as wine and coffee-drinkers before them, waking up to the pleasures of subtle, carefully crafted flavours. The Carrington Hotel Katoomba is launching “Katoomba Brewing Company” in late 2016. The plan is for the brewery to initially brew three styles, all named after local references and with a local tale behind them – Three Sisters Pale Ale, The Great White Fleet American Pale Ale and Chimney Sweep Porter. Beers produced on these premises will be available on tap in all The Carrington Hotel’s bars. The Hotel will transform part of its heritage structure into a micro-brewery and tourist attraction. The development will also boast artisan retail spaces and a 112-seat restaurant, with a deck overlooking the Blue Mountains. Target : 30 -50 years old Hotel guests, hotel functions and special events Chimney Sweep Porter: Smoke resonates throughout this charcoal dark beer with sweet malty caramel and bitter cocoa undercurrents blending beautifully to create a robust smoky porter created with Black She Oak smoked malts giving this beer a truly local flavour. Three Sisters Pale Ale: perfect session beer for hot summers or after a hard day’s work, the Three Sisters PaleAle has a soft sandstone colour and a delightful toasted malt flavour with a hint of hoppy bitterness that is both subtle but satisfying. The Great White Fleet American Pale Ale: This beautiful light amber ale is true to the APA tradition with hints of citrus blending perfectly with the American hops that create a satisfying hoppy bitterness without overpowering the floral undertones.